10/4/2023 0 Comments Golden chicken golden chick menuMore importantly, no one was laid off in the field or at the corporate center during the low period. “There’s a lot of things that go into that and there’s been a lot of time and a lot of late nights, but we’re feeling very lucky at this point in time." “Everybody certainly got hit with the cold water for those five weeks, but the stimulus checks helped, the PPP came in and helped us through that five-week period dramatically, and it’s gotten us to a position of strength right now,” Stevens says. That means Golden Chick will surpass 200 units before the end of the year. Since March, eight restaurants have opened, and another 18 are scheduled for the rest of 2020. In Q3 thus far, the brand is growing 22 percent and year-to-date, comps are increasing 16 percent.ĭevelopment hasn’t missed a beat either. After the five-week plummet, sales rose in consecutive weeks to the point where Golden Chick finished Q2 up 20.3 percent. The company’s breakthrough came in the aftermath of the stimulus checks. To assist franchisees, the brand delayed mandatory store refreshes by six months and helped operators apply for Paycheck Protection Program loans. “Our thought was, we need to do everything we can immediately because we might not get the chance to make these decisions again, and we don’t want to miss the opportunity to protect our brand in the short-term when that all happened.” “We are a family business, a local Texas business, and everybody really wanted to pitch in at that time and help moving forward,” Stevens says. Stevens says when the reductions were announced to the entire management team, many volunteered to take salary cuts as well. To create financial flexibility, the executive team took about $600,000 worth of pay cuts. But with dining rooms closed and unsure consumers, the brand took a five-week plunge in which comps dropped 15 percent. The 192-unit brand, based in Richardson, Texas, was witnessing same-store sales growth of 5 percent before the mandate. Greg Abbott issued a stay-at-home order remains etched in the brain of Golden Chick president Jim Stevens. The parent company of Golden Chick, Golden Tree Restaurants, has other subsidiaries: Heff's Burgers, Jalapeno Tree, JC's Burger House, Texadelphia and Fireside Pies.The March day Texas Gov. In 2017, Golden Chick celebrated its 50th anniversary, and sponsored Texas Country Reporter. The family-oriented brand is the creator of the Original Golden Tenders® and the Big & Golden™ Chicken Sandwich, along with other chef-inspired menu items including its Golden Roast Chicken and Zagat-recognized Chicken Salad. In 1996, Golden Fried Chicken abbreviated to its present name, Golden Chick. Since 1985, the chain's flagship menu item has been its chicken strips, trademarked as Golden Tenders. Focused on innovation and growth, Golden Chick recently completed its third modular constructed restaurant. In 2022, Golden Chick was included in Nation's Restaurant News' Top 200 Restaurant Brands in the U.S. There are currently 210 restaurants operating in Texas, Oklahoma, Georgia, Louisiana, and Florida. Eventually it expanded outside to the Dallas-Fort Worth Metroplex, and then crossed the state line into Oklahoma. A decade later, the franchise grew to a number of restaurants primarily in Central Texas, with a focus on cities like Houston, Austin and San Antonio. The first restaurant was in 1967 in San Marcos, Texas, under the name Golden Fried Chicken. Mark Parmerlee, head of Golden Tree Restaurants serves as the President and Chairman. Golden Chick, formerly known as Golden Fried Chicken, is a quick-service restaurant franchise headquartered in Richardson, Texas. Mark Parmerlee ( President (corporate title))
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